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One could say, that the online world is full of noise, because of the sheer volume of content and media we generate. Check this fascinating infographic. In such a world, how do we find stories that resonate with us? Earlier in the year, as we were thinking this through, as a startup and nonprofit ourselves, we had a few brainstorms. What was our imagination as a brand? While we were solving true problems, we did indeed choose to see the world through rose tinted glasses. But what inspired us to create the little girl in the Peerbagh logo? This is our story!

How to Choose Branding Elements & a Logo for Your Brand

(The Peerbagh Story- How do we express creativity?)

1. What is our big WHY

Our inspirations for work and play comes from South-Asian stories. Here is the origin story. One of the most iconic stories we saw as kids in India was built in 1974, a song and story for kids and adults like. Ek Chidiya, Anek Chidiya is iconic work from the Film Division of India. United we scale, divided we fall. It spoke to the strength in unified actions. The film was directed by educationist and stalwart, Vijaya Mulay and award-winning filmmaker and animator, Bhimsain. The lyrics of Hind Desh ke Niwasi came from Pandit Vinay Chandra Maudgalya. And popular singer Sadhna Sargam sang the song. This film won multiple national awards, and was very popular among children.

Much like the didi in the song, we connected it with our Peerbagh brand where we play the roles of story coaches to share tools, resources and build storytellers. This song and imagery evokes nostalgia, pride, and a sense of place for us in ways hard to articulate without getting emotional. Our little Peerbagh girl in blue evokes memories of childhood day dreams, when imagination is ripe and we hope to bring our community along on that creative path.

2. Who are we serving?
We serve children, parents, educators, and so often use colorful imagery, strong colors, and color block using our blue and lime shades. We have work to do in the font department but as a young nonprofit, we are slowly getting there. It helps to have these elements defined so our communities know what to expect.

3. What do we do?
As a startup, this question was critical for us. What value did we provide our community? From our name itself, Peerbagh embodies the purpose we intend to go with, be a guide to those who love making stories. Build a garden, an inclusive spaces, where all stories matter. To imagine a better, more creative world. More engaged, more authentic and more human. So that, our communities, could see the world through the rose tinted glasses and be creators. And they see themselves in content we create, and find their experiences validated. It all starts with the big why.

Additional: What are the usual branding elements?
These include: Brand name, logos, URL, Font, Slogan, Jingle, Packaging etc. At Peerbagh, we seriously hold ourselves beholden to the “Creating Little Joys and Magical Stories” tag line, because it is our mission. We care about the joys we create through connections, little moments, and the magic of creativity through writing, books, and stories. It is important for us to have an optimistic view of the world and think of what we can do to make it better. We believe stories give us meaning, help us heal, and in the end enable us to have more connected, shared experiences.

Are you ready to see the world with rose tinted glasses and imagine a world full of storytellers?

1) Connect with us on LinkedIn and Instagram
2) Sign in to the Newsletter anytime for our weekly story tips, get a creative manifesto free while you’re at it!
3) Share your story with us! We love connecting with brands, people, and organizations that have a strong purposeful approach toward serving communities.

Welcome to Peerbagh, join us in this adventure! And, have a creative week!